Bud’s AI-powered B2B data intelligence platform analyses transaction data to uncover customer behaviours, preferences and trends with a number of applications for banks and fintechs. Bud can work with first-party customer data or open banking-provisioned transactional data. Money management and personalisation Leverage customer transaction data to deliver personal financial management (PFM) features that improve conversions and retention. Customer segmentation and targeting Identify high-impact segments and establish the next-best-action using an advanced GenAI assistant to accelerate growth across the business. Lending and affordability Understand applicants’ financial position and creditworthiness in greater detail for fast, accurate lending decisions and tailored product offers. thisisbud.com View FCA registration